Note the lack of keywords in that headline. Once you have identified your top keywords, use them! Before I knew the power of keywords, my LinkedIn headline read: Founder and Senior Editor, The Essay Expert. Scan through the skills that autopopulate there to see what keywords LinkedIn suggests for your profession. The items that come up in the drop-down menu in that section are keywords most searched for by recruiters. LinkedIn has done a lot of work for you in the Skills section. Here’s what I got when I put in some financial analyst job descriptions: Simply put the copy from a few job listings into /create and generate a word map that shows you what words come up most frequently. Or, to save some time and energy, use (Java must be installed, and Safari and Internet Explorer work best). If you are a job seeker, you can look at job advertisements for your target position and count keywords by hand that are showing up repeatedly. Do not – I repeat do NOT – copy someone else’s LinkedIn headline (or any part of their profile) verbatim! What keywords are showing up in their headlines? You might want to “borrow” them. You know your profession better than anyone, so simply brainstorming commonly used words in your field can reap the perfect keywords.Īnother great tactic is looking at the profiles of other people with backgrounds or positions similar to yours.
Put the top keywords you identify into your headline. These keywords might include job titles, core competencies, geographical regions, technical skills, soft skills, languages and more. Who is searching for you on LinkedIn? Are they potential clients? Recruiters and hiring managers? Future business partners? Think about what and whom they would be looking for on LinkedIn and identify the phrases they would be searching for. Put yourself in the position of the people who are searching for you.
FINANCE LINKEDIN HEADER HOW TO
Not sure how to choose your top keywords? Here are my top 5 tips for building your LinkedIn SEO:ġ. How to Identify Keywords for a KILLER LinkedIn Headline Otherwise, you won’t appear at the top of LinkedIn search results, and you certainly won’t capture your readers’ attention. To stand out in your LinkedIn headline, you must use both keywords and an attention-grabbing statement. LinkedIn headlines with brief titles such as “IT Consultant,” “Sports Executive,” or “Sales Professional” don’t distinguish you from every other person with the same job description in a pool of half a billion LinkedIn users. With 120 characters to play with, you can do so much more! I frequently see job titles like “Project Manager at ABC Company.” In fact, using your current job title with nothing more will do very little to help you get found on LinkedIn. Many LinkedIn users have not considered either SEO or marketing strategies in their headlines, mistakenly believing that their LinkedIn headline must be the same as their current job title. How confident are you in your LinkedIn headline? Have you crafted it with keywords and viewer engagement in mind?
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